Strategy 4 Earth provides the structure on how to reorientate our thinking on products, systems and services, to ensure a liveable future for all. Driven by a vision of sustainability and social good, we merge creativity, strategy, and ethics to help organisations and entrepreneurs make a meaningful impact in their fields.
We support organisations and individuals tackling the most critical issues of our time—such as global emancipation, education, health, and the protection of human and environmental rights. Our analytical, philosophically-inspired approach, enables us to uncover core challenges swiftly and provide clarity in ambiguous situations.
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Meet our Founder
Kceniya has extensive experience in generating growth, building networks, as well as mitigating risks for long-established organisations as well as startups. She has worked in heavy polluting industries as well as the climate-tech sector. She is passionate about ideas and bringing them to life.
In addition to her professional endeavours, Kceniya is a part-time dancer, visual artist, and poet, currently pursuing an MA in Social and Political Thought at the University of Sussex. You can see some of Kceniya’s academic work here. She is an Associate Member of the Chartered Institute of Marketing, a committed vegan, nature enthusiast and photographer.
Mission
To support ideas that benefit the public good creating a fundamental positive shift in how we interact with the planet, one another and ourselves.
Promote a critical approach in every project we join, asking fundamental questions along the way.
Staying rooted in the principles of interconnectedness and equity.
Values
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Solidarity
‘We are not free until everyone is free’. We focus on campaigns that promote liberation and empowerment.
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Inclusivity
Promoting marginalised voices and perspectives of communities that typically experience the brunt of climate change and inequality.
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Innovation
Pushing the boundaries of what we think is possible, by anticipating the future, shaping trends and driving progress.
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Compassion
Working with empathy and mindfulness for the challenges faced by the environment and communities.
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Collaboration
We train organisations, teams and entrepreneurs how to build meaningful, respectful partnerships with communities and the planet.
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Integrity
We approach our work and all client relationships with transparency and accountability, building trust and mutual respect.
Goals
1. Develop innovative, ethical and holistic marketing strategies that create lasting, positive change and organisational growth.
2. Create meaningful, long-lasting connections between organisations, individuals and their communities, focused on mutual well-being and sustainability.
3. Support organisations and individuals to become leaders of positive change by elevating their voice and commitment to the planet, people and their purpose.
4. Amplify the messages and stories that drive global awareness of the solutions to the intersecting crises: human, societal and environmental.
5. Challenge the fundamental ideas that shape our society. To move forward as a civilisation, we must rethink the very foundations on which it is currently built.